Matty Boy Anti Promo Beanie Purple

This is the Matty Boy Anti Promo Beanie in purple, a knit beanie from Anti Promo — the label Matt DiGiacomo, better known as Matty Boy, started after his creative director run at Chrome Hearts. Buy it if you follow his artwork itself rather than the Chrome Hearts pieces it usually shows up on, and want it on something you'll actually wear.

It's a soft knit in solid purple with the label's branding, which makes it a straightforward cold-weather piece — pull it on with anything, no styling required. Matty Boy is a Los Angeles tattoo artist first, and the cartoon-character style he's known for is what made his Chrome Hearts collaborations recognizable on sight. Anti Promo is where that same hand works under his own name, so the difference from a Chrome Hearts beanie carrying his art is that you're buying the artist directly rather than his work filtered through another brand's line.

Anti Promo knitwear comes out in small quantities and this purple colorway is routinely sold out at the shops that stock it, which is why it trades well above its original retail. One unit in stock, one size.